So, we were
drawn to this Wonkblog story, Bud Light’s latest advertisement has a big problem by Drew Harwell,
because mel ball is preparing “specially marked” Budweiser cans for the
upcoming conventions. You’ll be able to see the first here July 4, two weeks before the Republican National Convention.The Democratic can will be revealed a week later.
Harwell's Budweiser story,
though, is not so much about advertising; it’s about equal pay for equal work, which we’re
all for, and that doesn’t mean that the women now playing Wimbledon should only
get 60% of what the men do, because they’re playing best 2 out of 3 while the
men are playing best 3 out of 5. We’d never suggest that. (And we reprehend the suggestion of one of our consultant-colleagues - made in jest, we are certain - that male and female Budweiser executives be paid according to the male and female share of the Budweiser market.)
With regard
to what seems to be the lower end of the Budweiser executive pay scale
according to the article: Neither of us have a lot of sympathy for anyone
making $360,000 a year no matter how much her predecessor was making, though we
wouldn’t suggest she shouldn’t make as much as he did. We do see the principle of the
thing.
But, speaking
of which – principles – we have, with the help of friends in various low places
including (especially) non-profits, drawn up the following “tithing” table,
suggesting percentages of “giving back” people in various income categories should
consider. It works like a tip chart; in other words, for those that have
trouble multiplying, actual numbers are given. (And, of course, these are only suggestions.)
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